Product Designer | Systems Thinker | 0→1 Builder

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Hi, I’m Geri Amani—a product designer with 20+ years of experience working across design, systems, and real-world problem solving.

 

I specialize in bringing clarity to complex environments. My work focuses on defining how products actually function—aligning business logic, user experience, and execution across the full lifecycle from concept to delivery.

 

I operate at the intersection of product, systems thinking, and execution. That often means navigating ambiguity, aligning cross-functional teams, and making decisions where constraints, priorities, and expectations don’t naturally line up. I’m most effective in roles that require both strategic direction and hands-on delivery.

 

Outside of traditional product work, my background has shaped how I operate under pressure and lead through complexity.

 

As a stunt driver and multi-time racing champion, I developed the ability to make fast, high-stakes decisions with precision and control. I bring that same focus into product environments—staying calm under pressure while driving toward clear outcomes.

 

I’m also an accomplished musician and bandleader, currently building a live entertainment project from the ground up. This work reflects my experience in creative direction, team leadership, and 0→1 product development—defining vision, aligning people, and delivering cohesive, high-quality experiences.

 

Across everything I do, I bring an entrepreneurial mindset. I’m comfortable operating in ambiguity, setting direction, and taking ownership from strategy through execution. I focus on building systems that work, aligning teams around them, and delivering outcomes that hold up in the real world.