Blue Nile Case Study: Build-Your-Own Multi-Phase User Research Buying a diamond can often be a lifetime investment, symbolizing some of the most significant moments in your life. Blue Nile allows...
Blue Nile Case Study: Diamond Search Quick FiltersUnless you've purchased a diamond before, you might not realize that searching for the perfect diamond isn't always the easiest task....
Blue Nile Case Study: Search Filters User Perceptions ResearchSearching for the perfect diamond isn't always the easiest task; there are many variables involved beyond cost and beyond the style. In...
Blue Nile Case Study: Earrings Landing Page Experience UX POVLanding pages are often deemed essential for many online retailers, even in the market of more luxurious products. Blue Nile offers both...