At the time these ads were created, I had over a year and a half of experience working with the Audi brand, and extensive hands-on experience with the vehicles as well. Because the Audi Sportscar Experience had a new CRM framework in place, they were finally able to officially offer new spectrum of experiential marketing experiences in conjunction with current model R8 ad S-Models at offer. In effort to gain traction with these new programs, a series of ads were developed for spaces on demographically relevant consumer websites.
Messaging was simple, yet direct and to the point; utilizing the familiar language and imagery commonly associated with Audi.
* CRM planning and implementation
* Graphic design