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ExpoGenie is a simple, modern and affordable event software that saves planners time and delivers an enhanced experience for exhibitors. ExpoGenie eliminates dozens of wasted hours of “re-work” for event planners who are managing a trade show or expo.

In collaboration with San Francisco based agency ConvoSpark and reviewing the ExpoGenie product, I provided careful usability analysis and review, followed by product architecture and wire-frames. In short, this project was "UX by reduction." Targeting the most complex features, I eliminated the number of required clicks to accomplish everyday end-user tasks.

At the end of the project I supplied the agency a set of wire-frames and UX notes for their in-house development team.


* UX by reduction

* Product architecture

* Wire-frames


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