Fall-Line Motorsports is a full service motorsports source specializing in BMW, Porsche, Audi, Mercedes-Benz, Corvettes, and other high performance vehicles. From club racing to pro racing Fall-Line has the capability of building some amazing race cars, and likewise, needed an online presence that was more in-tune with their performance goals. Starting from the ground up, I transformed and restructured all of Fall-Line’s online content, carefully utilizing their large collection of race photography throughout the site, along with featured video clips from Grand Am races.
* UX/UI process - sitemap, wire-frames, final design
* SEO optimization
* CMS customization
* MySQL database integration
* Content editorial