i-Moto Racing came to me with an interesting blend of racing heritage. Backed with top tier driving talent, i-Moto required a new contemporary brand for their return debut to the 2010 Continental Sports Car Challenge series. After a comprehensive review of i-Moto’s existing logo and website, we developed an identity which accurately portrayed the overall team personality. The contemporary word-mark settles in nicely among the brightly colored motion-inspired shapes and swoops. The brand was applied across a line of shirts and driver suits, also featured on the i-Moto Racing MazdaSpeed 3 ST race car hood and side panels.
The new i-Moto brand translated well into online media in the form of a complete redesign of the team website. Throughout users can easily find news releases, event schedule, team member information, along with multimedia content that is dynamically connected with YouTube and Picasa, easily updated by i-Moto.
* UX/UI process - sitemap, wire-frames, final design
* SEO optimization
* CMS customization
* MySQL database integration
* Content editorial
* Logo and brand design