As one of the newest additions to the Dempsey Racing team, I provided driver Jay Patel a complete design solution: The development of his official racing website, brand image and business cards. The site offers a centralized source for fans and sponsor prospects to review driver background, racing schedule and provides a private method of contact. The logo/brand was inspired from Mr. Patel's interests in speed and his profession as a Interventional Radiologist. Accessory to the site are the business cards designed to match the website theme and utilizing the newly created Jay Patel Racing brand.
* UX/UI process - sitemap, wire-frames, final design
* SEO optimization
* Logo and brand design