When coming up with a brand concept, you always have to think about the possibilities of its application. Given that Precision Chassis Works is a motorsports fabrication business, you can expect a lot of different uses for the brand. More often than not, that logo will end up on things you didn't expect while sitting in the designer's chair.
As exhibited here, the Precision Chassis logo evolved through several key stages; the first was to bring the name and image looking more current. Second, it was configured to dress-up the livery of race cars as well as business cards. And third, it had to look attractive and legible even set against a palette of colors and competing shapes you often find on an automobile.
* Graphic design
* Layout design