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Case Studies

Starman SF: Building a Scalable Live Entertainment Product (0 → 1)

Built and launched a premium, theater-ready live entertainment product in a saturated tribute market—redefining the category through experience design, positioning, and operational systems.

Led end-to-end development from concept to booked performances, aligning audience experience, venue economics, and team execution.

Role: Product & Experience Lead — owned strategy, positioning, and end-to-end execution

• Secured bookings across theater and festival venues, including 1,000+ capacity spaces
• Transitioned from local gigs to premium positioning within first year
• Built internal operating system to align creative and operational stakeholders

Took Starman SF from concept to a bookable, premium-tier act competing at theater and festival level.

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Enterprise E-commerce 
Approaching complex product environments by aligning business logic, constraints, and user needs into clear, scalable systems. By bringing structure to ambiguity, I create solutions that support consistent decision-making and hold up in real-world conditions.
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Driving Alignment and Efficiency in Complex Workflows 
Pathways to improving complex workflows across a cross-functional ecosystems involving product managers, product owners, UX, and operations teams. 
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