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Audi Sportscar Experience + Simraceway CRM

I was introduced as a key player in the implementation of the Cvent customer relations management system for the Audi Sportscar Experience and Simraceway. In close partnership with the team at the Sonoma facility, and collaboration with marketing directives from Audi corporate in Virginia, essentials behind this this CRM were carefully built, including calendars, email templates, and event page layouts—all of which aligned to Audi corporate and Simraceway branding standards.


Featured on portions of the Audi Experience site (linked from Audi USA) and inside the Cvent template structure were select photographs from my previous shoots with Audi. Quality assurance testing was the final stage in this Cvent effort, verifying each event, calendar, and email template.


Specifications

* Graphic design

* CRM planning and implementation

* Photography

* Quality assurance prep and testing




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