I managed to still have this on archive—long before my journey across The Pond, and way before < div > tags were the newest cool thing.
As a startup company in the software industry, iLinc offered a fast-paced, technical, and sales-driven environment, yet were in need of strong creative influence. I spearheaded the design and execution of all online visual content including the iLinc company website, micro-sites, and utilized SalesForce to support all campaign efforts.
Beyond the traditional design role, I collaborated with the Marketing Communications Director and VP of Marketing to establish new marketing incentives and develop lead generation programs. In one quarter design and marketing efforts contributed over $1.5 million of pipeline opportunities with an ongoing run rate of 100 leads per week, and re-branded and restructured iLinc’s corporate brand and identity. Within 2 quarters, more than 18 press releases were published, with five key trade shows requiring booth designs and graphics.
These activities in total generated 1,000 + qualified leads, with more than $750-thousand USD in recognized revenue.